28 July 2009

Product Swap Results

The results of the Rocky Mountain Soap Company Product Swap in Victoria are in. It was a smashing success. Of the 522 products that we received, 3 were completely natural [epsom salts (2) and a deodorant (1)], 98% had more than one synthetic ingredient, greater than 90% had at least 3 unnatural ingredients. The worst had 17 synthetic ingredients, and one lotion had 5 synthetic parabens. The most common synthetic ingredients were propylene glycol, parabens (methyl, ethyl, propyl, butyl, iso-butyl), SLS, SLES, cocamidopropyl betaine, perfume, fragrance, colorants, aluminium chlorohydrate, dimethicone among many others. Of course the were most likely phthlates in the perfumes, but unfortunately perfumes don't usually list ingredients, so we can't confirm that suspicion. Many people asked about the ingredients and how and why they were 'bad' for them. This was par for the course, but what surprised us was the vastknowledge of consumers out there and their desire to "go natural". Many customers new to Rocky Mountain Soap grilled us on our ingredients and challenged us to demonstrate that they were natural. This was immensely satisfying. There is a lot of knowledge out there, people know what they want, natural does indeed matter. Now that we have the products swapped, many customers have asked what we are going to do with these products. The products will be disposed of safely and the packaging will be sent to the local recycling depot. Many customers expressed their thrill at cleaning out cupboards and cabinets with the knowledge that they would be replacing their synthetic bath and body products with natural ones. This was very satisfying for us as well. Natural does indeed matter to many people. Below is a list of exactly what came in:

27 July 2009

Fruit Extracts

There has been a trend in the use of natural fruit extracts in shampoos and conditioners for a few years now, but more and more we are seeing them in soaps and other bath and body care products in lieu of perfumes and fragrances. With the notable exception of the citrus family, essential oils cannot be derived from most fruits. Those interested in natural body care products tend to shun fragrances because they are usually synthetically derived and until recently, if they wanted natural, they were often out of luck. If you are an ingredient list reader, look for parfum, perfume, fragrance - these are usually manufactured from artificial esters and not natural. Common esters used in the production of artificial fruit fragrances are ethyl butyrate and ethyl acetate. Ethyl butyrate is also sometimes added to orange juice - to make it more orange-like in flavour.

So, we have been left with the vast array of non-fruit essential oils like lavender and rosemary, among others, to scent our favourite soaps, shampoos and moisturisers. However, the industry has been inundated by consumer demand for not only fruit scents, but natural ones. Supercritical carbon dioxide extraction is the most natural way to isolate natural fruit extracts, which are becoming much more commonly used and available. And not only is the scent isolated, but often the polyphenols, vitamins and other anti-oxidants and phyto-chemicals are too, allowing the manufacturer the ability to impart those benefits and qualities.

Whether you use banana pineapple soap or traditional French lavender, make sure you check the ingredient list if you truly want natural. Just because the label has a pretty flower or picture of a fresher-than-life piece of fruit, doesn't mean that the contents are completely natural. Read labels, ask staff at your favourite bath and body store, contact manufacturers with your questions. Be real, be kind, be natural.