What's 'Greenwashing'?

The Oxford definition is as follows:
greenwash: (n) Disinformation disseminated by an organisation so as to present an environmentally responsible public image. Derivatives greenwashing (n). Origin from green on the pattern of whitewash. The Tenth Edition of the Concise Oxford English DictionaryThis is something akin to calling a car 'green' - and no car is completely green, as we know. Even some countries in the EU refuse to allow car companies to call their products green.

CorpWatch has a more interesting and comprehensive definition:
green*wash: (gr~en-wosh) -washers, -washing, -washed 1.) The phenomenon of socially and environmentally destructive corporations attempting to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty. 2) Environmental whitewash. 3) Any attempt to brainwash consumers or policy makers into believing polluting mega-corporations are the key to environmentally sound sustainable development 4) Hogwash. CorpWatch DefinitionSo, what is a consumer to do? Well, the first thing is to use our common sense. The second is to investigate claims made by companies such as: eco-friendly, green, natural - all valid adjectives and all subject to abuse unfortunately. There are even sites out there that rate claims, such as the Greenwashing Index, where you can find the good, bad and the ugly, see how others rate ads and claims, and rate them yourself.

When I am looking for an environmentally friendlier alternative for something and can't find a local source, I usually check out Real Goods to see what they have. It's a constant struggle to sift through what's real and what's not, but a worthwhile one at that.

Be real, be kind, be natural!

Earth Day April 22nd...

We celebrated Earth Hour back in March - turned out all the lights and pretended we were camping at home, my diligent five year old even had the wind up flashlight ready in case of any emergencies. Andrea, our eco-sustainability expert at our Edmonton Southgate store, informs me that over 4000 cities participated around the world and that Victoria reduced electricity consumption by 3.1%, though the eco-friendlies in Edmonton beat us with an impressive 5.2% reduction.

Tomorrow is Earth Day in Canada and the northern hemisphere, and I got to thinking about what we are doing here at the store. We, and all the Rocky Mountain Soap stores, use Bullfrog Power as well as using 100% recycled paper with more than 50% post consumer waste content, vegetable based inks and packaging that is 100% recyclable. We only use natural ingredients that are sustainably sourced. It is a small start, there is certainly more to be done. For individuals, Andrea sent me the following great ideas to help celebrate Earth Day tomorrow - thanks Andrea!

Top 10 Ways to Celebrate Earth Day:

1) Get the most bright out of your light! Dust or wipe off your light bulbs.
2) Donate worn towels and blankets to your local vet or animal shelter.
3) Shorten your shower and save 10L of water for every minute reduced.
4) Bring your coffee from home in a to go mug or thermos.
5) USE your reusable bags and stroll proudly past the plastic bags.
6) Rinse your toothbrush in a cup rather than under the tap.
7) Air dry your heavier laundry items such as jeans or towels.
8) Plant a tree or a shrub.
9) Go on a nature walk.
10) Check out the live webcam of Bald Eagles on Hornby Island B.C. It's amazing!

Happy Earth Day everyone!