28 July 2009

Product Swap Results

The results of the Rocky Mountain Soap Company Product Swap in Victoria are in. It was a smashing success. Of the 522 products that we received, 3 were completely natural [epsom salts (2) and a deodorant (1)], 98% had more than one synthetic ingredient, greater than 90% had at least 3 unnatural ingredients. The worst had 17 synthetic ingredients, and one lotion had 5 synthetic parabens. The most common synthetic ingredients were propylene glycol, parabens (methyl, ethyl, propyl, butyl, iso-butyl), SLS, SLES, cocamidopropyl betaine, perfume, fragrance, colorants, aluminium chlorohydrate, dimethicone among many others. Of course the were most likely phthlates in the perfumes, but unfortunately perfumes don't usually list ingredients, so we can't confirm that suspicion. Many people asked about the ingredients and how and why they were 'bad' for them. This was par for the course, but what surprised us was the vastknowledge of consumers out there and their desire to "go natural". Many customers new to Rocky Mountain Soap grilled us on our ingredients and challenged us to demonstrate that they were natural. This was immensely satisfying. There is a lot of knowledge out there, people know what they want, natural does indeed matter. Now that we have the products swapped, many customers have asked what we are going to do with these products. The products will be disposed of safely and the packaging will be sent to the local recycling depot. Many customers expressed their thrill at cleaning out cupboards and cabinets with the knowledge that they would be replacing their synthetic bath and body products with natural ones. This was very satisfying for us as well. Natural does indeed matter to many people. Below is a list of exactly what came in:

1 comment:

Victoria Concierge said...

Great promo idea Scott. Maki and I took the opportunity to stock up on natural products and get rid of some of the not so natural products still kickin' around the house.

Those natural deodorants are being put to the test with this heat today.